Titolo SEO

Discover Our Story

“We wanted something a bit out of the box.”

- Lisa R.

 

Elegant tailoring and honest premium quality from day one

 

Amidst the confusing and opaque world of home linens, one can only find the old-timers, industry specialists with aestheticizing brands, or generalists, functional retailers with repetitive product lines.

Inconsistent quality, connoisseur jargon, unfair practices and backwards policies created a fragmented and inconsistent experience, that leave the customer puzzled and confused. 

We believe the industry needs more Simplicity, Transparency and Authenticity. So, we made room for an alternative.

 

Beautifully designed, impeccably made linens

Born out of the love for uncompromised quality, we craft fabulous feeling home linens, designed for modern life at home. Discover our designer-focused program.

Redesign luxury bedding
 
Experience design

Customer experience research is at the heart of our customer success. Optimizing customer journey at every touch point, we harmonise client needs throughout all our operations, from manufacturing to customer care. As a psychologist by education, he applies the "outside perspective" to the UX world both digital and physical.

 
Haute Architecture

Conceptualized using both free immaginative vision and expression, as well as quantitative methods, new products are expression of a thorough approach. From design to data science, our in-depth analyses of user interaction and engagement, investigate behavioral underpinnings for product success through the lenses of passionate storytelling.

 

Quality home linens, authentically made in Italy, without the gimmicks

Quality Fabrics

Our soft and smooth fabrics are woven in 60-year-old, family-owned textile mills near Milano, Italy.

Creativity & Design

Creativity is at the core of our manufacturing process, blending our love of form, the essentiality of function and the elegance of timeless style.

Impeccable Manufacturing

We curate all our home linens in Italy, from design to the finishing touches, as our craftsmen do all sewing and stitching in our workshop near Firenze, Italy.

Testimonials

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Discover our exclusive platform designed for fabulous interio design and home decor

We devised a modern platform for interior design projects that delivers the best products crafted in Italy. Each project blends the love of form with essential functionality and an elegant, timeless style. 

We work closely with designers and interior decoration professionals all over the world to deliver a new experience while allowing space for artisanal products, customized for every project.

Redesign luxury bedding
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